Lincolnwood Family Dental

To increase local visibility and organic search performance for core dental services within a competitive suburban Chicago market using strategic on-site optimization and hyper-local SEO.

What We’ve Done So Far

On-Page Optimization

• Updated Google Business Profile service section for accurate targeting.

• Optimized existing service pages:

  • Improved meta titles, meta descriptions, and H1/H2 tag structure.

  • Enhanced internal linking across services and related content.

  • Integrated LSI keywords naturally for better semantic relevance.

• Applied a new website theme for faster load speed and better UX.

• Indexed all major service pages to ensure visibility.

• Optimized image alt tags with local and service-specific keywords.

Local SEO Improvements

• Built local citations using BrightLocal for accurate NAP (Name, Address, Phone) distribution.

• Created and implemented structured data (Schema Markup) for services and business location.

 In Progress / Upcoming Tasks

• Creating local area landing pages (e.g., “Dentures in Skokie” or “Veneers Near Evanston”).

• Adding dedicated service pages for:

  • Crowns

  • Veneers

  • Wisdom Teeth Extraction

• Building high-quality backlinks to core service pages.

• Publishing localized blog posts to support the topical map and long-tail keyword targeting.

Early Results: Keyword & Location Rankings

We’re already seeing promising improvements in GBP rankings and local search visibility across our target 3-mile radius. Keyword placements have shown measurable improvement in:

• Lincolnwood (core location)

• Skokie

• Evanston

Ranking for multiple keywords across multiple service areas – a strong indicator that our local signals and on-page efforts are working.

Timeline Expectation

We anticipate significant growth in traffic and keyword positions over the next 60 days as we:

• Finalize missing service pages

• Begin local blog publishing

• Launch strategic link-building campaigns

Conclusion

Our work with Lincolnwood Family Dental demonstrates how targeted local SEO, paired with strategic content and technical optimization, can transform a dental clinic’s digital presence. We’re excited to see the upcoming results as we continue executing our roadmap.