Local SEO Case Study: mexinsurance.com

Key Takeaways

• Consistent GBP optimization dramatically improved visibility and engagement.

• Fixing NAP inconsistencies restored local rankings and trust.

• Targeted content strategy brought back organic traffic and conversions.

• Map Grid expansion with geo-relevant pages boosted regional presence.

• Ongoing engagement (reviews, posts, photos) led to higher trust and user interaction.

Challenges We Faced

1. Low Local Pack Visibility – Poor performance in high-intent, geo-specific searches.

2. Declining Organic Traffic – Outdated content and weak SEO practices.

3. Inconsistent NAP Citations – Undermining trust and local authority.

4. Weak Map Grid Coverage – Visibility gaps across key locations.

5. Low GBP Engagement – Few calls, direction requests, and clicks.

Our SEO Strategy

1. Google Business Profile Optimization

• Updated business descriptions with top insurance keywords.

• Added geo-tagged images and posted updates regularly.

• Responded to all customer reviews.

• Promoted blogs and offers through GBP posts.

2. Local Citations & NAP Cleanup

• Audited and corrected NAP data on major directories (Yelp, BBB, Trustpilot).

• Built niche citations on travel and insurance-related directories.

• Improved consistency across all listings.

3. On-Page SEO

• Enhanced meta titles/descriptions with localized keywords.

• Refreshed old blog content with LSI keywords.

• Improved internal linking to boost SEO authority.

4. Content Marketing

• Created blogs targeting cross-border travelers and expats.

• Published case studies and FAQs for insurance seekers.

• Aligned content with Google’s E-E-A-T principles.

5. Map Grid Domination (7×7 Pins)

• Identified low-ranking areas via GMB map audits.

• Built geo-optimized landing pages for border cities.

• Encouraged customer photo uploads and check-ins.

6. Technical SEO & Speed

• Improved Core Web Vitals and mobile responsiveness.

• Fixed Schema Markup and structured data for insurance services.

• Enhanced site security with HTTPS and SSL.

Next Steps for Growth

• Incorporate video testimonials and educational content.

• Use AI chatbots to assist users in real-time.

• Partner with travel bloggers for local PR.

• Optimize for voice search queries.

Final Outcome

MexInsurance.com recovered from a major visibility slump and now ranks as a top local provider for Mexico travel insurance. With ongoing SEO refinement and content expansion, they’re on track to lead the market.